September 3, 2025
Articles

Forbes: Why Self-Awareness is a Leadership Imperative

I’m honored to be featured in Forbes in an interview with Rodger Dean Duncan about my book Blindspotting: How to See What’s Holding You Back as a Leader. We explored why self-awareness isn’t just a nice-to-have—it’s essential to effective leadership.

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The risks of flying blind

In the conversation, I share how leaders often stumble not because of a lack of skill or intelligence, but because of blindspots they fail to recognize. These blindspots—whether rooted in overused strengths, generational patterns, or misplaced identity—can quietly undermine even the most well-intentioned leader.

Building awareness as a daily practice

We also discuss how awareness isn’t a one-time epiphany, but an ongoing practice of reflection, feedback, and courage. By cultivating the discipline to see ourselves clearly, leaders can avoid self-sabotage, strengthen relationships, and unlock more authentic impact in their organizations.

Why it matters now

At a time when workplaces are shifting faster than ever, leaders can’t afford to run on autopilot. The interview highlights practical steps leaders can take to slow down, see their blindspots, and embrace growth without fear. I’m grateful to Forbes for amplifying this conversation and helping more leaders understand the true power of self-awareness.

Read the full interview here

Photo of author Martin Dubin

Martin Dubin

Entrepreneur, Writer and Speaker

Martin Dubin is a clinical psychologist turned serial entrepreneur and trusted adviser to C-suite leaders and Silicon Valley founders. He’s built multimillion-dollar companies, led as CEO, and coached hundreds of senior executives at Fortune 500s and top venture-backed startups.

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This groundbreaking book bridges psychology and executive coaching to help you uncover hidden patterns, break through limitations, and lead with greater clarity.

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