Big Think Excerpt: How McClelland’s 3 Universal Motives Can Illuminate Your Blindspots
Big Think has published an exclusive excerpt from Blindspotting, exploring how your hidden motivations shape your leadership — and may be quietly sabotaging your results.

An excerpt from Blindspotting explores how hidden motives shape — and sometimes sabotage — your success.
Drawing on the work of Harvard psychologist David McClelland, I break down the three universal human motives — achievement, affiliation, and power — and how our unconscious prioritization of these drivers can become blindspots. Take Robert, a brilliant founder who keeps launching inspiring companies… and losing millions. Why? His deepest motive isn’t profit — and that has consequences.
Read the full excerpt to learn how uncovering your own motive blindspots can help you lead more intentionally — and more effectively.